Social Media Manager
COMPANY OVERVIEW
Sharing Alaska is a growing digital media startup based in Anchorage with over 1 million followers. Our mission is to showcase Alaska's beauty while supporting a sustainable tourism economy by partnering with local businesses and tour operators. We prioritize learning, excellence, and delivering high-quality content for our partners and audience.
POSITION OVERVIEW
We are in search of a dedicated and creative Social Media Manager to:
- manage around 3 – 5 client tourism and hospitality social media accounts
- contribute to Sharing Alaska’s online presence across social media
The ideal candidate should be able to identify trending audio, edits, templates, and videos and edit existing content for Sharing Alaska and our partner clients. We are looking for a self-disciplined, organized, and hardworking creative team player with excellent social media knowledge and digital branding experience to join our energetic team!
KEY RESPONSIBILITIES
- Social Media Management: Manage a small cohort of client social media accounts. Includes: collaborating with clients; scheduling content; liking, commenting, & DM responses; internal and external follower engagement; curate and edit content ensuring consistent brand voice and aesthetics when posting.
- Community Engagement: Foster a vibrant and engaged online community for client accounts. Work with the Community Engagement Manager to respond to comments, messages, and mentions in a timely and brand-consistent manner.
- Content Discovery: Explore, find, and engage social media posts related to Alaska; search various online groups to stay in touch with online Alaskan content. Source various photos, Reels, TikToks etc.
- Trend Monitoring: Follow current social media trends including: songs and audio, edits, features and local influencers.
- Analytics: Track and analyze social media metrics and compile reports to gauge performance and refine strategies.
- Content Creation: In a limited capacity, edit existing assets & produce engaging graphics, videos, or short-written content.
QUALIFICATIONS
- 2-3+ years of social media management or content creation experience
- Startup or early-stage company experience a PLUS
- Preferred Bachelor’s degree in Marketing / Communications
- Proficiency in using social media platforms such as Instagram, TikTok, Facebook, YouTube, and ‘X’
- Knowledgeable at using social media management and design tools like Canva, SproutSocial, CapCut or similar
- Knowledgeable of Alaska’s tourism industry, culture, landscape, and lifestyle; and adventure/tourism video editing styles
- Very organized with exceptional communication skills and attention to detail
- Ability to work independently and collaboratively in both a remote and hybrid setting in Anchorage, Alaska