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Marketing Coordinator

Cochise College is seeking a friendly, enthusiastic, and talented individual to join our awesome marketing team! If you have experience developing marketing initiatives and a passion for working with wonderful people, this may be for you! This is a great opportunity to join a positive and supportive team where ideas are encouraged. Cochise College is a service-oriented, student-centered organization; use your skills to spread awareness of accessible academic programs that enrich our community.

Cochise College offers a comprehensive benefits plan, employee/employer matching retirement plan, generous leave accrual, 19 paid holidays (including a 10-day winter break), and offers opportunities for professional development including tuition programs (subject to eligibility and approval for programs).

Position Summary: The Marketing Coordinator is responsible for coordinating and implementing the college’s strategic internal and external marketing initiatives, including identifying marketing trends, coordinating marketing initiatives, and monitoring content across platforms to ensure consistency and compliance with brand standards.

Reports to: Assistant Dean of Enrollment Management & Marketing

Duties and Responsibilities:
  • Assists in identifying marketing trends and implementing an integrated marketing strategy; researches, composes, organizes and executes the delivery of marketing messages; oversees and coordinates advertising and publishing purchases, schedules messaging and production; monitors college content to ensure all messaging supports the college's strategic initiatives and adheres to brand standards
  • Monitors incoming marketing requests and assists in project task management; leads consultations with college departments to conceptualize, develop and implement strategic marketing plans; works as a liaison between the Enrollment Management & Marketing office and outside vendors to execute marketing initiatives
  • Administers various internal and external marketing initiatives to include email, text messaging, mobile notifications, digital and print campaigns; edits and writes copy for publication; ensures print and electronic content conforms to established graphic and editorial standards and reflect the college’s brand attributes, messaging, mission and vision
  • Works with web administrator to ensure that all college websites effectively serve as a recruitment, marketing and information tool and promotes the college mission and vision
  • Assists with event planning; represents the college at various internal/external events as assigned
  • Assists the department budget managers with the production plan and budget; assists in the reconciliation of budget transactions for the assistant dean and other department staff as needed
  • Performs related duties as assigned

Education and Experience Requirements
  • Bachelor’s degree in marketing, communications, business or related field from a regionally accredited institution of higher learning recognized by the US Department of Education
  • Two years related experience

An equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved may be considered.

Knowledge, Skills and Abilities:
  • Knowledge of college policies and procedures affecting assigned work
  • Knowledge of or ability to obtain organizational structure, workflow and operating procedures
  • Knowledge of current technologies and word processing, database, presentation, and spreadsheet software, specifically Microsoft Office applications,
  • Knowledge of web development and web-authoring applications, preferably WordPress
  • Knowledge of laws, regulations and policies related to publishing documents
  • Knowledge of standard concepts, practices and procedures related to the position, including use of AP style, punctuation and syntax, and photography
  • Knowledge of communication and public relations principles, practices and techniques
  • Knowledge of writing and editing principles, practices and techniques
  • Knowledge of marketing and campaign trends, developments and new technologies
  • Skill in online promotion and publishing processes, procedures and techniques, and an ability to adapt in a changing technological environment
  • Skill in information research and evaluation
  • Skill in creative, journalistic, and technical writing, editing and proofreading
  • Skill in creating, composing and editing and proofreading written materials
  • Skill in news and marketing value, and familiarity with media priorities and practices
  • Ability to adapt in an ever changing technological environment
  • Ability to work independently, prioritize, follow multiple projects and tasks through to completion, with close attention to detail while contributing to team environment
  • Ability to relate to a diverse population in a professional and helpful manner, and to maintain composure when faced with difficult situations
  • Ability to communicate effectively, verbally and in writing, and to relate to others in a professional, helpful manner
  • Ability to analyze problems, identify solutions, and take appropriate actions to resolve problems using independent judgment and decision-making processes
  • Ability to establish and maintain effective working relationships with supervisors, other department staff, students and the public

Pay: $45,567.00 - $51,946.00 per year, DOE

COVID-19 considerations:
Cochise College follows CDC guidelines in effort to maintain a safe and healthy campus. This is an onsite position.